With ultra-quick access to data and content, ideas can’t quite seem to keep pace with consumer conversation. The ad industry that used to be responsible for generating brand magic is under immense pressure. Will the on-demand economy that has transformed customer experience potentially reign in the creative industry as well? What does the future of creativity look like in a technology-driven world?
Panellists
Joanna Flint
Managing Director for Global Agencies & Partners APAC, Google
Andy Greenaway
Executive Creative Director, Dentsu
Lim Kean Yew
Integrated Marketing Director, Coca-Cola
Gita de Beer
Global Vice-President Marketing Food & Beverage, DSM
Moderated by
David Mayo
Chief Growth Officer, GetCraft
$18 for light breakfast and coffee
Breakfast will be served at 7.30am
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