Influencers: Trivialising Importance

By January 17, 2019 No Comments
They were once an important facet of marketing. Today, the idea of influence on brand strategies has changed dramatically. The impact of influencers has waned from recent controversies and the inane rise of countless self-important nobodies. In a deceptive era of bots, deep fakes, and paid popularity, is it time someone called bluff on influencer marketing?

PANELLISTS


Arnaud Frade is Chief Commercial Officer (APAC) for Ipsos, a global market research firm.


Yasminne Cheng is a Radio DJ on Class 95FM, TV & Events Host, and voice-over artist.


Muzakkir Hallif is a lifestyle, fitness, and fashion influencer, model, and digital marketing manager.


Joao Flores is the Executive Creative Director at dentsuX Singapore.

Never miss an event. Subscribe to our google calendar.
Please note that there is limited capacity and sign-ups will be taken on a first-come-first-served basis. As a courtesy to other members, we request that you attend the events you have signed up for.

For members only.

February 27 @ 19:30
19:30 — 22:30

Studio

RSVP

HIGHLIGHTS
close slider

NEW OPENING HOURS
CLUB
Mon to Fri 9am – 11pm
Sat to Sun 10am – 11pm
MEI
Daily 11am – 8pm

GUIDE TO SOCIALISING
We would love to meet your friends too, up to 3 guests per member and up to 5 people per table. Click here for the more important stuff >

SUBSCRIBE
close slider

Subscribe

* indicates required