Influencers: Trivialising Importance

By January 17, 2019 No Comments
They were once an important facet of marketing. Today, the idea of influence on brand strategies has changed dramatically. The impact of influencers has waned from recent controversies and the inane rise of countless self-important nobodies. In a deceptive era of bots, deep fakes, and paid popularity, is it time someone called bluff on influencer marketing?


Arnaud Frade is Chief Commercial Officer (APAC) for Ipsos, a global market research firm.

Yasminne Cheng is a Radio DJ on Class 95FM, TV & Events Host, and voice-over artist.

Muzakkir Hallif is a lifestyle, fitness, and fashion influencer, model, and digital marketing manager.

Joao Flores is the Executive Creative Director at dentsuX Singapore.

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