The Rise of the Machines

By December 31, 2018 No Comments
We have undoubtedly entered an era of machines as we embrace new technologies into our lives. How we live, work, and entertain ourselves have been affected. In this new fast-changing landscape, companies that continue to adopt 20th century marketing will simply not survive. Brands need to catch up with relentless changes in culture and technology to captivate their consumers. How has technology impacted, innovated, and revolutionised marketing?

Dan Paris heads business development for the TBWA\ Group Asia Pacific agencies. Over his 25 years of agency experience, he has developed effective, disruptive marketing strategies for many blue chip clients across all industries, including FMCG, Property, Automotive, Education, Healthcare, Financial Services, and Travel. Dan is a regular keynote speaker, an awards judge, and provides regular support to the Institute of Advertising Singapore.

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