The Director’s Cut: Rethinking How We Build Brands

The most effective brands today are borrowing from the world of film – not advertising – to earn attention and build cultural relevance. What does it take to make engaging content for brands?

From startup scrappiness to streaming-era scale, hear from creative leaders who will unpack how format, craft, and cultural fluency are reshaping brand storytelling across Asia and beyond.

Speakers:

Rachael Wheeler (APAC Creative Director, The Smalls)
Quark Henares (Emmy-nominated filmmaker and Co-Founder of SAYA)

Hosted ahead of this year’s The Smalls Film Festival, we take a first look at how storytelling is evolving, and explore a creative approach that puts audiences, not algorithms, first.

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